Category Archives: Advertising Photography
Here’s a small range of product and lifestyle photography from a shoot for a client promoting some of their new and existing products.
The brief was to capture a range of lifestyle product photographs with a couple of great models on location in and around Cambridge.
On Location – Product and Lifestyle Photographs
For the first part of the photo shoot we arrived at some disused buildings to take a range of shots of the headphones against the peeling paintwork. Given it was October and there was no glass in the windows and the doors seldom closed, the wind blowing through the location was a little chilly to say the least.
The contrast of the wall colours and those of the headphones really stood out in some shots.
There’s something about photographers, professional or amateur and the draw of disused buildings. The two just go together. As you see they make a great location for shooting product and fashion photography. Peeling paintwork is just a lovely background effect. When it stays on the wall that is !
We then created a short range of close up product photographs. These show some of the details, ideal for catalogue and web photos, but more interesting than against a white background.
Location Product and Lifestyle Photos in Cambridge
We then moved into Cambridge and one of the local parks to take some more of the product photographs but with a summer feel. Not always the easiest thing in the cold Autumn weather and given the models were in t-shirts we were all wrapped up in our coats. The sun was setting fast and so it was a little bit of a rush to set up the models, unpack the products and get the range of lifestyle photos done before the sun went down.
Whilst this looks like a comfortable and relaxing time on a warm summers afternoon, it was in fact freezing cold and a bit of running about managed to keep the goose-bumps out of the photographs. Those thinking modelling for photographs is all catwalk and champagne need think again. Outdoor and Location photography is needed all year round.
*** Add the Keyphrases Fashion, Lifestyle, Location, Product, Outdoor etc
The final range of photographs showed the products in detail, but have a lifestyle flair about them.
If you have a range of products you’d like photographed, indoors or outdoors, with or without models and presented in the lifestyle of your clients, please do get in touch to discuss our range product photography.
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These are a couple of test shots showing ‘product appreciation’.
I confess I’d not heard of this marketing phrase before, but I certainly understand it in terms of photographing products for advertising.Read More »
Here are some examples of recent packshot photographs used in a sales brochure.
The Wikipedia description of a packshot (also pack shot) is ” a still image of a product, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition. Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props.”
This pretty much sums up what I’m asked to produce for clients, with the majority being photographs on a white background. Most of the work is for online shops, with brochure photographs coming a close second.
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Commercial photography for Cambridge technology startups
I’ve added some commercial photographs taken for a Cambridge technology firm. This will give an idea of how bespoke commercial photographs can promote an organisation or products, through adding these images to marketing brochures and within the company’s web site. This particular session was taken with startup organisation in Cambridge looking to add photographs for their website, as well as portrait photographs of the board members.
For more commercial and product photography click here.
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