Category Archives: Packshots

Fashion and Clothing Photography – Cambridge, London, The Midlands and the South East

Here’s a few fashion photography clothing shots. The brief was to give a fashion catalogue view of the garment and then show some details. Unusually in the brief was that the main image wasn’t to show the whole garment.

Fashion shots like these are regularly used for online fashion stores and clothing catalogues. I also provide fashion photographs and packshots where garments are worn by models or placed on mannequins.

I also provide fashion lifestyle photography showing clothing collections worn in the style and location of your target clients. This ranges from the exclusive location for high class fashions, to the town and country locations of high street names.

Product Photography in Bedfordshire

The brief for this assignment was to product images for display as large acrylic prints on the walls of the clients new offices.

Having met with the client, I borrowed a single product and took a range of test shots in the studio to give them an idea of the type of lighting, colours and backgrounds that could be produced, and having reviewed these they decided on the reflective surface and a blue partially lit background. But also they liked the closeup shots I’d added into the brief as it wasn’t something they’d originally considered, but that they really liked the results.

We then set a date to shoot all of the clients products in this range and used a meeting room to accommodate my studio equipment. I often bring the studio to the client for some assignments, as access to products is not always easy and some items can be bulky. It also reduces the packing and unpacking time, making the shoot smoother and quicker.

I link my laptop to the camera, so the client can see the images as they are shot and we can proof the images as they are taken. This allows for adjustments and reviews with other team members who will often be part of the overall approval. The resultant images can be posted online for final review, always handy if team members and approvals staff are not all based in the same office, or aren’t in the same country.

Once the client had selected their chosen images to be turned into acrylic frames, all they had to do was sit back and wait for the results. In this case it was a combination of both single and multiple image displays.The acrylic frames arrived a few weeks later and the online images sadly don’t do them justice, the quality of print, materials and fittings is simply stunning.

So if you’re looking for photographs of any description to adorn your office walls, why not have custom made acrylic images to show off your products, services or people to their very best, portraying your organisation through high quality images really does make a visible impression on your visitors.

Packshot Photography – Cambridgeshire

Here are some examples of recent packshot photographs used in a sales brochure.

The Wikipedia description of a  packshot (also pack shot) is ” a still image of a product, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition. Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props.”

This pretty much sums up what I’m asked to produce for clients, with the majority being photographs on a white background. Most of the work is for online shops, with brochure photographs coming a close second.